article posted Oct 3, 23:03
We’ve all seen them; cover blurbs are ubiquitous, after all. In fact, in recent years I’ve seen books whose back covers are entirely given over to blurbs; the author bio reduced to a line, the book summary sometimes eliminated entirely (or relocated to an interior page or inside cover.)
Still, more often than not, I don’t actually read them… and I wonder if anyone does. Can they have any effect on sales or readership at all? And if not, why are they so ubiquitious? This article has some explanations and ideas… along with some interesting history of the form! And it is more venerable than one might think.
Here’s that link, again: happy reading